Apple Store Fifth Avenue

Posted by rey in Lifestyle, arta, daily woo | 0 comments

Positioned at the center of the General Motors Plaza, this 32-foot glass cube is both an icon and an entrance to a store. Entirely free of structural steel, the cube is self-supporting.

As an entry, this precise glass cube floats on the plaza with the glow of activity rising from below.
Visitors are drawn to the store level by a glass elevator within a glass cylinder and a spiral glass staircase that wraps around it. The descent is magical, gradually revealing a serenely detailed and clearly organized space.

Throughout the store there is a sense of lightness. Daylight pours in from the cube, creating a soft, ethereal glow. The computers on display assume stage center in a dramatic, well-defined shopping environment. Departing this world, the ascent up into the cube marks a return to the urban context, the open plaza, and an incomparable view of Central Park South.